AS SOFT AS CLOUDS,
PRE-SHRINK AND
WRINKLE-FREE,
OUR COTTON IS EASYCARE

Soft as cloud
to the touch Pre-Shrunk Shape
Retention

For those who appreciate the unmatched feel of pure cotton, our CloudWear™ collection is crafted from 100% Pima Cotton. But what sets this line apart? We understand the common issues of shrinkage, distortion, and fading that plague traditional cotton garments. Leveraging our passion for technological advancement in fabrics, we discovered that treating cotton with fioboc's liquid ammonia post-treatment at -187°C temperatures can greatly reduce these concerns. This treatment preserves cotton's natural softness and sheen while enhancing its durability and resistance to wrinkles and warping.

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